Question & Answer
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Assume that you are a management consultant. Although Cadbury World is a success, Cadbury’s are aware that it could be improved. They have invited you, in your capacity as a consultant, to review their operation and make appropriate recommendations. You have visited Cadbury World and your findings from the visit are contained within the case study ‘Cadbury World’. Based on the information in the case study, you should write a management report for senior management at Cadbury World, analysing the current situation and making appropriate recommendations for future improvements. In making your analysis and recommendations you should draw on the lecture and seminar material, such as identification of operations, transformation processes, volume/variety mix, products and services, inventory management, capacity management, supply chain management, resource planning, layout (mentioned in a seminar) and quality (mentioned in a seminar).
Implementing the changes at Cadbury World will be a job for themselves, so how this is achieved is not your responsibility. You need to recommend what is required, rather than how it will be achieved. In particular, technical specifications are not necessary. Your recommendations should be general so, for example, detailed instructions for the content of a website are not appropriate. Bear in mind your report should be written from an operations management perspective. Please also note the marking criteria, available on Canvas. Revision: 1 Page 2 of 3 Structure of your report Whilst you may include other information, your report should contain at least four basic sections: Introduction: Explain what the report is about and any information required to understand the problem. Analysis: This is an examination of the current situation and identification of any problems. Conclusions: These should summarise the issues found in the analysis and identify any links or patterns in the information. Recommendations: Based on what you have found, write your recommendations for the benefit of the senior management at Cadbury World.
Also see the Marking Criteria. A good reference book, available in the Robinson Library as an electronic download, is: Slack, S. and Brandon-Jones, A. 2019. Operations Management. 9th ed. Harlow: Pearson Earlier editions by either Slack, Brandon-Jones and Johnston or Slack, Chambers and Johnston are also suitable. Other books on Operations Management are also appropriate. Notes
1) Whilst it is perfectly acceptable to consult (and reference) other sources for information on operations management theory, information regarding Cadbury World should only be taken from the case study. No other sources regarding Cadbury World should be consulted.
2) Whilst you obviously need to refer to the case study to provide justification of your findings, simply repeating large portions of the case study as ‘background’ will not gain you many marks. Therefore repeating the case study in your report should be done sparingly, and be justifiable in the context of your report.
3) The important aspects of your work will be both the analysis of the situation, and your recommendations. Both of these will be a reflection of the quality of your thinking.
4) References, if necessary, should be used where appropriate, but mostly this is about your analysis, understanding and evidence of your thinking.
5) If you have any questions, please email. Submission details: File type: Microsoft Word .doc or .docx (do NOT submit an Adobe Reader .pdf file) Length: 2000 words ±10% Submission date: Monday 18 January 2021 Method of submission: Electronically, through Turnitin on Canvas. Structure: Structured as a MANAGEMENT REPORT and NOT an essay (see below). Formatting: Line spacing: 1.5 or 2 times line spacing Font: Times Roman 12 point or Arial 11 point Revision: 1 Page 3 of 3 Management reports Information about writing management reports is given on Canvas. Writing management reports and analysing case studies will also be covered in a lecture and a seminar.
However, an excellent video is: youtube After watching this video, please note the following points: 1. Your report is an ‘Inductive’ report; 2. Avoid bullet points; 3. Recommendations are required; 4. For references use the Harvard system, not the APA system; 5. You should only have a reference list (if required) and not a bibliography; 6. Skip irrelevant stages in writing e.g. research (the case study is your research); 7. Use third person impersonal i.e. write ‘It may be thought that…’and not ‘I think that…’
Table of Content
- Introduction’
- Analysis
- Current Situation Report 3
- Problem Report 3
- Conclusion 5
- Recommendations 6
- References 9